Digital Marketing
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Digital Marketing
10 min
What are KPIs in digital marketing: How to choose and use the right metrics
What is a KPI in digital marketing? A Key Performance Indicator (KPI) in digital marketing measures how effectively your business achieves its marketing objectives. KPIs track marketing performance over time, evaluate the success of campaigns, and support data-driven decisions. The term “Key” is essential here—KPIs aren’t just general metrics. They focus on what matters most […]
Digital Marketing
15 min
The role of PPC (Pay Per Click) in digital marketing
What is PPC in digital marketing? PPC is an advertising model where you pay a fee each time someone clicks on your ad. These are the ads you see on search engines (Google, Bing), social media (Facebook, LinkedIn), and display networks (websites, apps, and videos). In Pay-Per-Click, Advertisers bid on keywords or audience segments, and […]
Digital Marketing
9 min
What are digital marketing metrics? How to measure and use them
What are marketing metrics? Marketing metrics are measurable values that track the performance of your digital marketing strategy and different marketing campaigns across various platforms. They track specific actions, like website traffic, conversion rates, and social media engagement, giving you insight into what’s working. Essentially, marketing metrics help you evaluate the performance of your campaigns […]