Explore the world of growth marketing

What is Google Ads? Google Ads is an online platform for promoting products and services across Google Search, YouTube, and other sites. These ads appear at the top of Google search results, above organic listings, and before or during YouTube videos. It operates on a pay-per-click (PPC) model, meaning you only pay when someone clicks […]

Understanding programmatic display advertising Understanding programmatic display advertising is crucial for a successful digital brand awareness campaign. Programmatic display advertising has transformed the way brands connect with their audiences. By using automated technology and real-time bidding, advertisers can deliver targeted and efficient campaigns across multiple platforms. This approach ensures that the right message reaches the […]

What is a KPI in digital marketing? A Key Performance Indicator (KPI) in digital marketing measures how effectively your business achieves its marketing objectives. KPIs track marketing performance over time, evaluate the success of campaigns, and support data-driven decisions. The term “Key” is essential here—KPIs aren’t just general metrics. They focus on what matters most […]

3 months before Black Friday: Initial planning & strategy Starting early is key. Your strategy should already be taking shape as early as three to four months ahead of Black Friday. This planning period allows you to review past performance, analyze current trends, and develop a data-driven strategy that aligns with your business goals. Key […]

What is PPC in digital marketing? PPC is an advertising model where you pay a fee each time someone clicks on your ad. These are the ads you see on search engines (Google, Bing), social media (Facebook, LinkedIn), and display networks (websites, apps, and videos). In Pay-Per-Click, Advertisers bid on keywords or audience segments, and […]

What is creative testing? The importance of creative testing This is where the power of creative testing comes in. Creative testing allows us to test a large number of different creatives. We can pick out the videos and graphics that are not working and those that are performing best. This allows us to shift our […]

What are marketing metrics? Marketing metrics are measurable values that track the performance of your digital marketing strategy and different marketing campaigns across various platforms. They track specific actions, like website traffic, conversion rates, and social media engagement, giving you insight into what’s working. Essentially, marketing metrics help you evaluate the performance of your campaigns […]

AI-powered personalization at scale If there is one thing that keeps me awake at night, it is discovering new methods to personalize our marketing. In today’s society, generic advertisements just do not cut it. People want to feel understood, and that’s where AI excels. AI’s capacity to sift through massive amounts of data and offer […]

Understand your audience First things first: The better you understand your audience, the more effectively you can reach them. This might seem obvious, but putting it into practice is critical. To build a B2C marketing strategy, you need to first learn about your customers—primarily how they buy products similar to yours. You want to build […]